Ψηφιακό μάρκετινγκ σε εταιρείες ταχυμεταφορών - Πριν & μετά τον Covid-19

Κατσαδράμης, Νικόλαος

Master Thesis

Author

Κατσαδράμης, Νικόλαος

Date

2023-11-10

Abstract

E-commerce has put delivery and courier companies at the heart of an efficient electronic supply chain system that aims to deliver speed, convenience and quality in the new digital age. Delivery service is traditionally popular in retail. Technology and the Internet have changed this age-old service, as online businesses have had to deliver quickly and accurately. Delivery costs remained unknown, especially for inefficient deliveries. Home delivery services were predicted to grow again before the end of the century. Due to the epidemic and limited customer hours, consumers use home delivery services to deliver their products on time. Thus, the new order brought about by digitization has also revolutionized marketing, enabling a business to survive by gaining a competitive advantage based on customer service as part of its retail service sector activities. Online ordering requires home delivery to satisfy customers. Delivery services must meet customer expectations for prompt delivery, special care of perishable products, pleasant interactions with the delivery person, proper instructions and paperwork, and convenience. COVID-19 has boosted online shopping and customer buying behaviors and pushed the use of digital marketing to promote products to a greater extent. The happiness of courier service customers is based on the quality of the delivery person, the value of services and the supplier's loyalty. If service quality falls short of expectations, consumers will be disappointed. Satisfied customers value service regardless of cost. Trust helps consumers and sellers build relationships.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

146

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/16054
http://dx.doi.org/10.26267/unipi_dione/3476

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα