Eco-fashion : επιχειρηματικά μοντέλα βιώσιμης ανάπτυξης στη βιομηχανία ένδυσης

Γωνιωτάκη, Χριστίνα

Master Thesis

Author

Γωνιωτάκη, Χριστίνα

Date

2022-06

Abstract

The main objective of this essay is the presentation and study of business models of sustainable development which can contribute to the reduction of the environmental footprint of the clothing industry. Initially a historical background in the garment sector is presented. The beginning of this retrospective is Egypt and Mesopotamia while it continues with the Renaissance of the Barque, Rococo and Neoclassicism and ends in the 20th century with a review in the field of ready-made clothing industry. In this context, a reference is also made to the term of fashion and the stages of its formation, which although does not bear a precise definition to date it is in direct connection with clothing. Then we highlight in the value of adopting a sustainable lifestyle, focusing on the efforts started in the past with the Kyoto Protocol which aims to reduce the global environmental problem by 50%-70% and the overarching objective of the European Union Green Deal, for the EU to become the first climate neutral continent by 2050. A key asset in this effort is the creation of a green supply chain which will transform every organization into a sustainable business, while green marketing emphasizes the importance of redesigning the company’s production processes making them environmentally friendly in order to raise consumer awareness. At the same time, environmental awareness, social sensitivity, ethical values, and the upgrading of the quality of products through the redesign of their supply chain contribute to the promotion of the company’s corporate culture as all these actions are reflected within the framework of Corporate Social Responsibility. In addition, the concept of green clothing is analysed with emphasis on the Greek market and eco-labels. While the polluting processes of the clothing and textile industry are presented in detail, methodological tools, business models and techniques are proposed in order to achieve sustainability in the industry. The main drivers for the sustainable development of the clothing industry are the optimization of the use of chemicals, the adaptation of the production process, the adoption of best practices and intelligent tools. In conclusion, some case studies from the clothing industry will be presented that have already introduced sustainable practices in their various processes.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

139

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/14465
http://dx.doi.org/10.26267/unipi_dione/1888

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα