O ψηφιακός μετασχηματισμός των επιχειρήσεων ως εργαλείο ανάπτυξης ανταγωνιστικού πλεονεκτήματος
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Keywords
Ανταγωνιστικό πλεονέκτημα ; Κοινωνικά δίκτυα ; Νέες τεχνολογίες ; Ψηφιακό μάρκετινγκ ; Ψηφιακός μετασχηματισμός ; Ψηφιοποίηση ; 4η Βιομηχανική Επανάσταση ; Industry 4.0Abstract
The twenty-first century could be very easily described as a technological century, as the
new data of this era show an increase in the use of computers, internet and consequently
of social media, new technologies, digital tools and capabilities and they prove a trend
towards digital transformation of companies, their digitization and the use of internet
marketing. The modern way that businesses operate and the evolution of technology and of digital
achievements have brought about various changes in the business world, in order to
adapt to the current requirements and conditions.
Today’s digital age is known as the era of the 4th Industrial Revolution. It is obvious that
at this time the digital transformation of almost all industries, both public and private,
dominates. The use of technologies and advanced production techniques by companies
brings a variety of benefits and in this way companies are able to develop a complete
digital strategy, to connect each other and communicate, adding value to themselves
and to their customers. Digital transformation of business is possible through various
technologies, such as Internet of Things, Artificial Intelligence, Virtual Reality, Machine
Learning, Big Data etc. It should be emphasized that the digital transformation of
enterprises is a quite complex and demanding work, as it requires the proper usage of
both human resources and technological innovations and processes, at the same time.
Due to the extremely difficult conditions that have been created by the COVID-19
pandemic, the need to use and exploit digital marketing today is becoming more urgent
than ever. The competitive advantages of this type of marketing have led businesses
worldwide to restructure their operations and their processes and introduce digital media
and social networks in their daily routine, in order to remain competitive and survive.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
229Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα