Το μάρκετινγκ και η διαφήμιση του μη κερδοσκοπικού οργανισμού Be strong/Μείνε Δυνατός
Marketing and advertisement of the non profit organization Be Strong
KeywordsΜη κερδοσκοπικοί οργανισμοί ; Διαφήμιση ; Καρκίνος ; Μάρκετινγκ ; Στρατηγικό μάρκετινγκ ; Μίγμα μάρκετινγκ
This current thesis has as its primer goal to investigate the possible ways of marketing’s and advertisement’s appliance to an non profit organization and specifically our case study is ‘’Be Strong’’. At the primer chapter, is presented the bibliographical review of marketing and advertisement. At the second chapter, is presented the bibliographical review of Non profit organizations. At the third chapter, is presented is presented the bibliographical review of marketing and advertisement of Non profit organizations. At the fourth chapter, is presented the Non profit organization Be Strong. At the fifth chapter, there is presented the research which was conducted for the Non profit Organization Be Strong, in order to investigate people’s aspect towards the organization and if the advertisement of the organization has affected them. To sum up, the elaboration of this thesis is fulfilled by the epilogue, where all the conclusions are presented.