Πρόβλεψη ζήτησης για τη διαχείριση αποθεμάτων στο λιανικό εμπόριο με τη χρήση μοντέλων - Πρακτική εφαρμογή στην PRAKTIKER Hellas Α.Ε.
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Μέθοδοι πρόβλεψης ζήτησηςAbstract
This particular thesis, initiated by the finding that companies and organizations need to base their future planning and decision making on specific data, focuses on the usefulness of models for forecasting demand. The various categories of demand forecasting methods, as well as the selection criteria, are introduced, and the most wide-spread per category are analyzed.
A short presentation of Praktiker Hellas S.A. follows, on data of which and with the use of Excel, a number of the models mentioned above are implemented. The purpose of the thesis is to argue, by presenting and evaluating the results of these methods, that they are indeed useful to the entrepreneurial world and to become the first step for their implementation on a daily basis, even in a pilot phase, by this specific retailing company.