Διαχείριση εφοδιαστικής αλυσίδας - Μελέτη περίπτωσης : Hewlett Packard
Supply chain management-case study : Hewlett Packard

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Keywords
Εφοδιαστική αλυσίδα ; Προμηθευτές ; Εξωτερική ανάθεση ; Βιωσιμότητα ; Ψηφιοποίηση ; ΚαινοτομίαAbstract
The above analysis focuses on the supply chain of Hewlett-Packard (HP), highlighting its strategic significance in shaping the company’s competitive advantage. It presents the conceptual framework of supply chain management, the structure and operations of HP’s logistics system, its strategic partnerships, the implementation of cutting-edge technologies, as well as the challenges and trends the company currently faces. The research analyzes HP’s strategies regarding automation, sustainability, resilience, and innovation, and concludes with specific proposals aimed at improving the overall efficiency of its supply chain, thereby strengthening HP’s global competitiveness.


