Στρατηγικές μάρκετινγκ και η επίδραση τους στην αγοραστική συμπεριφορά των καταναλωτών στο κλάδο των προϊόντων ομορφιάς

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Keywords
Μάρκετινγκ ; Στρατηγική μάρκετινγκ ; Διαδικτυακό μάρκετινγκ ; Κλάδος ομορφιάς ; Marketing ; Strategic marketing ; Digital marketing ; Beauty industryAbstract
Strategic marketing in the beauty products industry significantly influences
consumer purchasing behavior. Companies adapt their strategies to attract
consumers by creating products that cater to individual needs and preferences.
These strategies include product differentiation, the use of various distribution
channels, and communication through advertising and social media.
Furthermore, innovation and sustainability are gaining increasing importance,
as they impact consumers' product choices. The beauty industry continues to
evolve with new trends and marketing strategies playing a crucial role in the
competitiveness of businesses.