Ψηφιακός μετασχηματισμός στον ξενοδοχειακό κλάδο
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Abstract
The aim of the diplomacy is to assess the readiness of the country's hotel units, especially after the pandemic, to invest in and support digital transformation. A process that, although demanding in itself, is a constant battle with time, since it presents a continuous evolution.
The methodology followed for the preparation of this work included both the literature review and the use of questionnaire research. Specifically, through the Internet, an attempt was made to collect data regarding digital transformation and its application in the hotel industry. In addition, a small-scale sample survey was carried out where representatives of six hotel units answered a closed questionnaire about digital transformation. More specifically, detailed information is provided on digital development at a time when tourism has suffered a severe blow due to the pandemic.
According to the results of the research, hotel units present a satisfactory level of digital transformation. Also, although there is variation in the PMSs used, it appears that all units are connected to the cloud with all departments, as it is perceived to improve day-to-day operations. Regarding the evolution of the units, it seems that this is definitely focused on the technological infrastructure and the lot technology. Regarding social networks, the opinion prevails that they strengthen the reputation of the business and that they give the necessary information to customers about the new services offered. Instagram is the one that seems to have universal acceptance. Finally, the readiness of the hotel units for the implementation of new technologies and mobile applications is judged from high to very high. Similar is the disposition of the employees for the introduction of new digital tools, the support of the Information Systems and the efficient service of the customers.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
73Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα