Αναλυτική πελατών στην πράξη - Η περίπτωση μιας ψηφιακής πλατφόρμας παράδοσης φαγητού μέσω διαδικτύου
Customer analytics in practice - The case of an online food delivery platform
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Keywords
Customer analytics ; Business analytics ; Big data ; Data science ; Customer segmentation ; Clustering ; RFM analysis ; Market basket analysis ; Food delivery platformAbstract
This thesis focuses on the application of customer analytics in a practical context, studying the case of an online food delivery platform. Aiming to understand customer behavior and develop enhanced customer experiences, the research analyzes real transaction data to extract valuable insights beneficial for both consumers and the business. Through the utilization of techniques such as Market Basket Analysis and Customer Segmentation, the thesis reveals correlations and trends influencing customers' purchasing decisions, while also offering strategies to tailor offers and improve customer satisfaction. Furthermore, the thesis discusses the challenges and ethical dimensions associated with the collection and analysis of customer data in the cyber domain. The findings underscore the significance of customer analytics in strategic decision-making for focused businesses, providing a framework for the practical implementation of these analyses to enhance performance and increase competitiveness.
Postgraduate Studies Programme
Κυβερνοασφάλεια και Επιστήμη ΔεδομένωνDepartment
Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα ΠληροφορικήςNumber of pages
55Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα