Καταναλωτικές επιλογές τροφίμων και τιμολόγηση σε περιόδους πληθωριστικών πιέσεων
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Keywords
Καταναλωτικές επιλογές ; Τιμολόγηση ; Έρευνα μάρκετινγκAbstract
This Master thesis was carried out in the framework of obtaining a master's degree
in the Master's Program in Business Administration of the Department of Organization
and Business Administration of the University of Piraeus. Its aim is to study consumer
choices regarding fresh fruit and vegetables in full correlation with their pricing in
particular periods of inflationary pressures. First, a literature review was conducted in
Marketing science. Its basic principles, the Marketing mix, as well as the factors of
consumer behavior regarding the studied variables were analyzed.
Finally, in order to prepare this diplomatic study, a questionnaire was created,
which was distributed to 211 people. The questionnaire was properly structured so
that the questions corresponded to the consumption habits of the respondents. More
specifically, the questionnaire was divided into 4 categories, questions about
consumer choices, questions about price transparency of fresh fruits and vegetables,
and questions about consumer satisfaction with fresh produce choices (fruits and
vegetables) as well as demographic data. It is worth noting that the survey is
anonymous and the sample is random.
The results obtained were representative and depicted through various diagrams.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
74Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα