Ανάλυση μάρκετινγκ των τουριστικών δυνατοτήτων των νησιών του βορειανατολικού Αιγαίου και προτάσεις. Η περίπτωση της Λήμνου

Παπαδοπούλου, Ελένη

Master Thesis

Author

Παπαδοπούλου, Ελένη

Date

2023

Abstract

The present thesis aims to study the tourism potential of the islands of the North Aegean and more specifically the island of Lemnos. After referring to the basic concepts of tourism and the principles of marketing, an analysis of the basic tourism elements, supply and demand of the destinations is made. Initially, a reference is made to the tourism figures of Greece, then the research specializes in the tourism data for the North Aegean region and finally it delves specifically into Lemnos. For the analysis of tourism on the island, a competition analysis was carried out, the services and attractions provided on the island were evaluated based on the 6A analysis. Finally, a survey was conducted with two questionnaires distributed to the tourists who have visited the island and to the tourism professionals of the island in order to compare the tourists' view of their experience on the island with that of the tourism professionals of the island. Finally, based on the survey and the results obtained from the questionnaires, conclusions were drawn and suggestions were formulated to help in the better promotion of the tourism product of Lemnos and the optimal management of the island's tourism product.

Postgraduate Studies Programme

MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ Τουρισμού

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

165

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15973
http://dx.doi.org/10.26267/unipi_dione/3395

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα