Στρατηγικό management στον κλάδο του ελαιόλαδου - Μελέτη περίπτωσης

Πετουσάκης, Σταύρος

Master Thesis

Author

Πετουσάκης, Σταύρος

Date

2023-07

Abstract

This thesis was developed in the framework of the Postgraduate Program of Studies "Accounting and Control in Businesses and Public Sector" of the Department of Business Administration & Management of the University of Piraeus. The aim of this thesis is to study and formulate the strategy of a Greek company operating in the olive oil standardization sector. In Chapter 1, an extensive reference is made to the basic concepts of Strategy and Strategic Management, highlighting their importance for the achievement of organizational goals. The report delves into the characteristics of Strategic Management and presents a complete model that includes environment analysis, strategy formulation, strategy implementation, and strategy evaluation and control. The chapter also discusses the hierarchy of strategies, including operational and business strategies. Chapter 2 focuses on the analysis of the external and internal business environment. It examines the identification of the of the external environment's variables, including the macro-environment (political, economic, socio-cultural and technological factors) and the micro-environment (threat of entry, threat of substitute products, bargaining power of suppliers and buyers, and intensity of competition between existing firms). The internal environment of the firm, including its structure, culture and resources, is also examined. In Chapter 3, a comprehensive analysis of the olive oil industry, both globally and in Greece, is provided. It covers various aspects such as olive oil categories, market structure, domestic production, imports, exports and economic contribution. The chapter also examines the macro-environment of firms, market trends and competition in the industry, with particular emphasis on Porter's 5 Forces analysis to assess the attractiveness of the industry. Chapter 4 is a case study of a specific Greek company operating in the olive oil industry. The company's profile, corporate governance, mission and vision are discussed. Financial data and indicators are presented. The chapter also includes a SWOT analysis, which highlights the company's strengths, weaknesses, opportunities and threats. Various strategies of the company are examined, including business, competitive and operational strategies, as well as proposed strategies for future growth. By studying Strategic Management practices and analyzing the business environment of the olive oil industry, this thesis aims to provide valuable insights and recommendations for companies operating in this industry. The findings and strategies presented in this research can help organizations make informed decisions, improve their competitive position and achieve sustainable growth in the dynamic olive oil industry.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στην Λογιστική και Έλεγχος Δημοσίων Οργανισμών και Επιχειρήσεων (ΠΜΣ ΛΕΟΔΕ)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

139

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15686
http://dx.doi.org/10.26267/unipi_dione/3108

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Show full item record

Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα