Χτίζοντας την ιδιαιτερότητα ενός ανεξερεύνητου τουριστικού προορισμού : η περίπτωση της Σαλαμίνας
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Keywords
Τουριστικά κίνητρα ; Τουριστική τυπολογία ; Σαλαμίνα ; Push & pull factors ; Παράγοντες έλξης ; Παράγοντες ώθησης ; Λόγοι πραγματοποίησης ταξιδιού ; Παράγοντες επιλογής προορισμού ; Τυπολογία Plog ; Τυπολογία Cohen ; Τουριστικό μάρκετινγκ ; Τουριστική συμπεριφοράAbstract
This study deals with the motives and the typology of the visitors of the island of Salamis. More specifically, through the empirical research, we find out the socio-psychological needs that predispose tourists to visit the island of Salamis, the role that these factors play in destination satisfaction, intent to return in the future and intend to recommend Salamis to others. Also, through the tourist typology, an attempt is made to categorize tourists visiting the island of Salamis, into groups in an effort to outline their profile, needs and expectations in order to offer them a more complete touristic experience.
The survey was conducted at the port of Salamis and in two of the busiest spots of the island from June 20 to October 20 2020.
The questionnaire is divided into 4 sections. In the first section the questions concern the push and pull motives (Push & Pull Factors) where the respondent answers for what reasons he makes a trip and with what criteria he chooses a tourist destination. The second section includes questions about the activities each of the tourist chooses to do on his vacation in order to be categorized based on his travel behaviour in specific tourist typologies. The 3rd section of the survey concerns the experience of tourists in Salamis, the level of satisfaction, the intention to return to the island, and also the chance to recommend it to others. Finally, the forth section includes questions regarding the demographic characteristics of the respondents.
The findings of this survey, will help researchers and professional in the field of tourism to learn more about the motivations, the reasons, the typologies of the tourists who choose the island of Salamis for their vacation, in order to make the actions in the field of marketing more effective.
Postgraduate Studies Programme
MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ ΤουρισμούDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
134Language
GreekCollections
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Αναφορά Δημιουργού - Παρόμοια Διανομή 3.0 Ελλάδα
Αναφορά Δημιουργού - Παρόμοια Διανομή 3.0 Ελλάδα