Search engine optimization for the firms who go public for the first time, applied to supply chain factor
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Keywords
Στρατηγικό ψηφιακό μάρκετινγκ ; Διαχείριση περιεχομένου ; Επιχειρήσεις εφοδιαστικής αλυσίδας ; Καινοτομία ; Μεγάλα δεδομένα ; Ασαφής γνωσιακή χαρτογράφηση ; Συστήματα υποστήριξης αποφάσεωνAbstract
The aim of this paper is to explore the effect of Digital Content Management data on the effectiveness of newly established small and medium supply chain companies in search engines. Digital Content Management data is detailed website data and refers to a variety of elements resulting from the interaction of their visitors. Effective Digital Content Management can provide significant benefits to businesses and lead to increased traffic to their websites. This increase in turn boosts the reputation of a business, which is reflected in the higher position in Internet users' searches as well as the increased traffic it receives to its website.
In today's era, where a strong position in consumer preferences is also derived from the online presence of businesses, leveraging Digital Content data should not go unnoticed for supply chain start-ups. From the results of the work, it follows that the utilization of the big data contained in the Digital Content Management metrics contributes to the improvement of the results of the newly established small and medium-sized supply chain companies in the search engines. More specifically, this improvement can occur due to a decrease in the result of the website crawl score variable (a decrease implies an improvement), as well as an increase in organic and paid traffic. By extension, the proof of the above change/improvement of the mentioned variables is the subject of this work.