Καμπάνιες μάρκετινγκ & προβολής του Ελληνικού Οργανισμού Τουρισμού εν μέσω Covid-19
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Keywords
ΕΟΤ ; Καμπάνιες προβολής ; Εικόνα τουριστικού προορισμούAbstract
In recent years, a very important revolution has taken place, in terms of technological development. unprecedented levels. The importance of information and communication technology (ICT) in tourism has increased tremendously in recent years. However, since technology itself is now available almost everywhere, its use alone may not necessarily lead to the fulfillment of a competitive advantage. In previous years, organizations were mainly production-oriented, so the main challenge was to adapt to these new technologies, and to develop new methods in order to improve their products, to achieve differentiation (in relation to the competition) and to lead to attracting more customers. The present work dealt with the issue of comparing Greek National Tourism Organization (GNTO) projection strategies before and after the pandemic. The aim is to find important differences that can be used fruitfully in the future of the tourist life of the place.
Postgraduate Studies Programme
MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ ΤουρισμούDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
88Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα