Εφαρμογή για την ενίσχυση τοπικής οικονομίας μέσω ηλεκτρονικού εμπορίου

Τσάρας, Ευστάθιος

Commerce App for enhancing local economy

Master Thesis

Author

Τσάρας, Ευστάθιος

Date

2021-12

Abstract

One of the sectors that have been mostly favored by the technology and more specifically by the usage of the internet and mobile apps, is that of commerce. The first and biggest revolution connecting the internet with commerce was the construction of e-shops, followed by mobile apps later on. It is certain till now that a mobile app cannot match the low cost and speed of construction/development that an e-shop would require. Nonetheless, it can add some extra functionality that will make it stand out from competition. There are some examples on this matter, such as special offers and vouchers, 3D product representation and safer payment methods. Thus, in a time that technology rules in our lives and most often is mandatory for business growth, one can easily detect all the positive aspects like turning in-store physical presence into optional, making competitive prices and producing high availability in any place possible. But there is a downside to this situation, like having physical stores struggling to stand against e-shops that may use only warehouses for their products and nothing more. Missing an e-commerce platform can make a business go out of competition in an ever-increasing trend for usage of such options. This trend also leads to various social problems, such as social distancing, and is something to consider, especially in cases of small local societies and towns. It is a fact that anybody would prefer to trust a shop that knows first-hand and at the same time they know who their customer is and how to offer their services in the best way possible. The relations that used to exist in local societies and towns have already started to fade out. The application that was developed within the context of this assignment, tries to use e-commerce in a way that will bring people together in local shops but also extend the shopping options and opportunities for everyone. Each customer is rewarded with points per purchase and can use them for claiming public or private offers. When customers (or clients as in application) complete a purchase within a local shop, the rewarded points can be later used in any other shop within the city, town etc. These points are to be used only for offers which will be available for claiming in the mobile app. In order for a client to claim an offer, there will be a corresponding action inside the app. The points are calculated and updated over the final total cost of a purchase no matter if an offer was used or not. Shop owners (or shops as in application) can use a back-office platform as mentioned earlier, in order to create their offers and attract customers. This is not an e-commerce service for ordering and sending the products, the client’s physical presence is required inside the shop so that a QR scan is done for the transaction to be final and complete. If an offer is to be used, then the client should mention the voucher code that was received within the app, when claiming the offer.

Postgraduate Studies Programme

Προηγμένα Συστήματα Πληροφορικής

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

Language

Greek

Description

Η εργασία περιγράφει δύο από τα τρία μέρη που απαρτίζουν συνολικά την εφαρμογή και εστιάζει περισσότερο στο τεχνικό μέρος παρά στο επιχειρησιακό μοντέλο. Το 3ο μέρος αναπτύχθηκε στα πλαίσια συνεργαζόμενης εργασίας.

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/14049
http://dx.doi.org/10.26267/unipi_dione/1472

Collections

Τμήμα Πληροφορικής

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση 3.0 Ελλάδα