Αξιολόγηση πελατολογίου στον τουρισμό και συσχέτιση με πιθανούς προορισμούς
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Keywords
RFM ; Τουρισμός ; K-means clusteringAbstract
In the present study, the analysis and evaluation of the existing customer base of a Greek travel agency is carried out, in order to identify, both statistically and realistically, opportunities for development, better organization, increased profitability and the possibility of correlation with new possible destinations.
From the results of research, ten new travel destinations were proposed and three suggestions for customer base development.
Moreover, the forecast results for three years after the survey take place to determine the effectiveness of the proposals and new travel destinations.
Finally, reference is made to the current situation of the coronavirus Covid-19 and its effects on tourism.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
81Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές