Μετατοπίσεις καταναλωτικών αντιλήψεων για προϊόντα πολυτελείας και οι επιπτώσεις στις αγοραστικές συνήθειες
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Keywords
Ζήτηση προϊόντων πολυτελείας ; Καταναλωτική συμπεριφορά ; Μετατοπίσεις καταναλωτικών αντιλήψεων ; Οικονομικές κρίσειςAbstract
The financial crisis that started in 2008 and has expanded rapidly so far through the financial system throughout the world, has naturally had a significant impact on states, companies and citizens. As consumers tried to adapt to the new situation, they were expected to change their perceptions of luxury products as well as their shopping habits.
As a result, the question is in which extent consumer perceptions and their shopping habits have changed due to the economic crisis. In order to answer this question, this thesis studies the market, companies and products in the luxury goods sector.
At the beginning, a theoretical study of the literature was initially undertaken in order to understand the field of luxury products and especially the characteristics of consumer behavior in relation to luxury products - jewelry. The overall impact of the economic crisis was then studied and analyzed, first on this cοconsumer's behavior and then on their consumption habits, through a specially designed questionnaire.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
146Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές