Στρατηγική του Branding στην ελληνική βιομηχανία μόδας
Branding strategy in the greek fashion industry
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Keywords
Στρατηγική ; Μόδα ; Οικονομικά στοιχεία ; Στατιστική ανάλυση ; BrandingAbstract
According to what will be mentioned and discussed in the following pages of the postgraduate thesis, it would be said that the main purpose of this dissertation refers to the collection, evaluation and discussion of the data that are placed in the analysis of the information for the branding strategy in the Greek fashion industry.
Therefore, and in order for this work to be considered as a correct and effective one with regard to the items under consideration, it is divided into four (4) chapters, where the Chapter 1 is being referred to the Branding Concept and Characteristics of Businesses in our days, Chapter 2 is concerned to the Modeling of the Fashion Industry in Greece in recent years, Chapter 3 refers to the Research Methodology and Chapter 4 refers to the presentation of the Research Results of the Study.