Νευροχρηματοοικονομική: η επίδραση της στους χρηματοοικονομικούς συμβούλους και νέες τάσεις.
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Keywords
Νευροχρηματοοικονομική ; Χρηματοοικονομικοί σύμβουλοι ; Συμπεριφορική χρηματοοικονομική ; Νευροψυχολογία ; Λήψη αποφάσεων ; Πολυκριτηριακή ανάλυση ; Πολυκριτηριακά συστήματα υποστήριξης αποφάσεωνAbstract
This paper is a review and synthesis of bibliography on neuro-finance and new trends in economic decision-making. Our Purpose is to understand how neuro-finance effect the traders and analyses what makes traders to act when they are about to take a decision. The concepts of Ηomo Εconomicus, Homo Irrationalis, the Bounded Rationality and the Behavioral Economics are analyzed. This paper presents a review of modern literature on the effect of human psychophysiology on decision making, taking into account the excretions of the nervous system (dopamine and serotonin), brain structure (almond, preloaded lip, role of the inclined nucleus and anterior afferent, feelings). Finally, we analyze new trends in economic decision-making at the operational level, such as multi-criteria decision support systems, collective decision-making, language learning, and the fuzzy approach of linguistic variables.