Οικογενειακές επιχειρήσεις και ανάπτυξη καινοτόμων προϊόντων
KeywordsΟικογενειακές επιχειρήσεις ; Μικρές επιχειρήσεις ; ΜΜΕ ; Επιχειρηματικότητα ; Καινοτομία ; Ανάπτυξη προϊόντων ; Family businesses ; Small businesses ; SMEs ; Entrepreneurship ; Innovation ; Product development
Family businesses and innovative products development is the main subject of this paper. Family businesses, not only in Greece but also throughout the world, constitute the keystone of the economy. The main goal of most family businesses is their continuous development with a view to their transfer under the most favorable conditions to the next generation of successors. In this paper is examined thoroughly the issue of innovation and new products development by family businesses. Initially an introduction of family businesses and entrepreneurship is presented and then the concept of innovation is examined. The process of innovation activity is hampered by several factors, such as the fear of failure, the introversion, the relationships developed within the enterprise, the external environment, etc. Despite the obstacles, successful employee motivation and empowerment of senior management to them, makes possible to lead family business towards growth and innovation. Particular reference is made to the process of new products development by family businesses. It is also examined the role of new products development by family businesses in the current economic recession. As an example of real case of family business, Stayia Farm and the innovation that introduced in the sector of apiculture products, is presented. Finally, this paper concludes by listing the main findings of recent scientific research, published in international journals and investigating the relationship between family businesses and the process of developing new, innovative products. The study concludes with the presentation of the main conclusions of the investigation.