Τραπεζικός ψηφιακός μετασχηματισμός
Banking digital transformation
In this study, banking digital transformation will be examined. The first chapter aims to deepen the history of digital transformation as a business phenomenon and to shape its definition to be mentioned throughout the study. The second chapter refers to the digital transformation of the banking industry. It presents a picture of an exemplary digitally mature Bank. The model of the digitally mature Bank compares with other types of companies in the industry with various criteria, such as what is called a digital bank model. The purpose of the third chapter is to investigate the perceptions of the public regarding the Banking Digital Transformation and the extent to which they use the digital transformation bank in their daily transactions Finally, the fourth chapter presents results of the survey. All participants see positively the evolution in the digital segment of banks for their daily transactions.