Τα κοινωνικά δίκτυα ως διαφημιστικά μέσα και η εξέλιξή τους
Social media marketing evolution
Μπλέτσου, Παρασκευή - Μαρία
The internet is over 40 years old. Started in 1969 as the ARPANET, it was commissioned by the U.S. Department of Defense's Advanced Research Project Agency (ARPA) as a network for academic and military use. The first online community the USENET, began 10 years later Over 800 million messages from that early community are now archived in Google Groups. The first Web pages and internet browsers appeared in1993 and that was the internet tipping point. This was Web 1.0: organizations created content on Web pages and in email and users consumed the content. The unique properties and strengths of internet technologies provided a springboard from the first to the second generation, Web 2.0. Technology only opens the window of opportunity. Marketers and their markets create hot new products that capitalize on Web 2.0 technologies. Web 2.0 also connect people with each other for producing and sharing content. Collectively called social media, these are web pages allowing social networking and are primarily authored by internet users. Social media sites are increasing in number and attracting users more quickly than are traditional media sites. This creates opportunities and challenges for marketers, some of which are outlined in this master thesis.