Αθλητικό management και ποδοσφαιρική επιχειρηματικότητα
Sports and football management
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Keywords
Στρατηγική ; Ποδοσφαιρική επιχειρηματικότητα ; Ανταγωνιστικό πλεονέκτημα ; Αθλητική και οικονομική επίδοση ; Ποδοσφαιρική βιομηχανία της UEFA ; Κερδοφορία ; Financial fair play ; Profitability ; Sporting performance ; Margin and sporting enhancing activities ; Competitive advantageAbstract
The external requirements for the European top clubs within the UEFA football industry are changing. Due to mismanaged finances during a significant period of time derived from the clubs’ ruthless aim for short-term sporting success, UEFA (The Union of European Football Association) has decided to change the rules of the game. UEFA’s newly implemented financial fair play regulations, with the main requirement of breaking even, force clubs that aim to participate in future UEFA competitions to drastically improve their financial performance. Consequently, we are witnessing a fundamental shift in the European top club’s upcoming strategy. From now on, the club must go from pursuing a short-term strategy almost exclusively based on the quest for sporting success, to successfully implement a long-term strategy that besides being based on the main purpose of sporting success also is characterized by the quest for financial success. Our purpose with this thesis is to create a strategy adjustment to UEFA financial fair play which the European general club’s can implement so as to succeed its simultaneous goal of sport and financial success. With the more decisive aim for profitability, the similarities between the European top club and a profit-seeking firm become evident. Consequently, we try to apply and adapt business strategic management theories to formulate a long-term strategy based on the simultaneous achievement of profitability and improved sporting performance. Formulating a long-term strategy based on the simultaneous quest for financial and sporting success, the reader will understand how the European top club possibly could comply with financial fair play and simultaneously create conditions for competitive advantage within the changing UEFA football industry.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
111Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές