Ικανοποίηση πελατών των εργαστηρίων αισθητικής στην Ελλάδα και η ανάγκη ποιότητας στην αισθητική
Customers' satisfaction from beauty salons in Greece and the necessity of quality in aesthetics
Nowadays, people talk about “satisfaction” as an invisible force that many tried to control. In order to control it, first you need to determine it, to know it well, to become one with it. Customers’ satisfaction is one of the most important objectives of all enterprises, as it has been calculated that the cost of maintenance of an existing customer is by far smaller than the cost of attracting a lost one. Consumers get informed constantly, demand and raise the standards of their requirements higher and higher, making things more difficult and more complicated for the enterprises, which are forced to find new tendencies, new ideas, intelligent solutions adapted in continuously altered consumers’ needs. This situation is more difficult n the sector of services, mainly because of their immaterial form, but also because of the entanglement of human factor. The semantic differential in customer’s services is created by the existence of quality in the provided services. Thus, while a lot of enterprises focus their efforts in the satisfaction of their consumers-customers, the achievement and the maintenance of consuming devotion constitute the absolute objective for in the enterprises, especially those of services. The society expects but also requires quality of life, quality of goods but also quality of services. The sector of aesthetics, well-being, beauty and corresponding services not only should delay, but it is imperative to move rapidly in order to ensure permanent and constant in value relation with its customers. In order to achieve this, it is required mainly to determine the degree of satisfaction of customers of sector’s enterprises, but also to note their - by any chance - complaints. This will give enterprises all elements required, so that they will be improved and increase their competitiveness.