Στρατηγική των επιχειρήσεων στα μέσα κοινωνικής δικτύωσης

Μεγρέμη, Βασιλική

Social media strategy for business

Master Thesis

Author

Μεγρέμη, Βασιλική

Date

2014-06

Abstract

The fact that today's generation does not know what life is like without the Social Media, one can easily assume that the word of mouth- in which consumers base their decisions- is not different from them. Nowadays, relationships are not only developed between acquaintances but also between strangers. This fact although it complicates the quality of interpersonal relationships, it also leads consumers to place their trust in products / services / companies exposed via social media. A company, in order to have an impact with consumers, must choose not only the means of advertisement but also the appropriate message to be displayed. The strategy that it will follow from the beginning, but also during the process plays an important role not only in sales but also its image to the public. The building of an effective Social Media Strategy can make the difference between the successful creation of online relationships with customers and the loss of such valuable opportunities. This thesis addresses the importance of the strategy of business in Social Media, as well as the basic steps-moves of a successful strategy. Initially, based on International literature theoretical concepts such as definitions, concepts, design strategy and analysis of those are being presented in order to make the reading, review and study of this thesis possible for both specialists and non-specialists on the subject. Then follows an empirical case study, the Social Media Strategy of a product, where it is demonstrated how the theoretical part can be converted to action and the results of the successful strategy that was followed are being presented.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

104

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/6777

Collections

Τμήμα Οικονομικής Επιστήμης

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