Νέες τεχνολογίες στην διαχείριση της εφοδιαστικής αλυσίδας

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Abstract
The study investigates the role of emerging technologies (blockchain, artificial intelligence, IoT, cloud computing, and big data) in the digital transformation of the supply chain. Through a literature review, a conceptual framework is developed that connects strategies, technologies, applications, outcomes, and challenges. This framework is then empirically examined through five case studies (Lenovo, Maersk, JD, Alibaba, and FMCG). The comparative analysis largely confirms the theoretical findings while also identifying new empirical patterns at the operational, organizational, customer-centric, and environmental/ESG levels.


