H ενσωμάτωση της κοινωνικής πολιτικής στις στρατηγικές βιωσιμότητας των επιχειρήσεων : προκλήσεις και προοπτικές
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Keywords
Κοινωνική πολιτική ; Στρατηγικές βιωσιμότητας ; Εταιρική Κοινωνική Ευθύνη (ΕΚΕ) ; Οδηγία CSRD ; Κριτήρια ESGAbstract
This thesis examines the place and role of social policy in the contemporary business environment, analyzing theoretical concepts, institutional developments, best practices, and implementation challenges. The study focuses on the transition of social policy from the realm of the welfare state to the context of corporate strategy, emphasizing its connection to concepts such as sustainability, corporate social responsibility (CSR), and social accountability.
First, the theoretical background of social policy is outlined, and its internal relationship with ESG criteria, responsible management, and strategic sustainability is presented. This is followed by a comparative analysis of international and Greek approaches, highlighting the cultural, institutional, and organizational differences in the implementation of social strategies.
The report then examines the main obstacles to the integration of social policy in businesses, focusing on organizational, economic, institutional, and cultural challenges. At the same time, it presents best practices, successful corporate strategies in Greece and abroad, as well as institutional tools such as the CSRD and the GRI & ISO 26000 standards.
The study proposes policies to strengthen social responsibility in the Greek business sector, including institutional interventions, the provision of incentives, training, and the development of assessment tools. Finally, a comprehensive framework for assessing the maturity of businesses in terms of their social responsibility is developed.
The findings demonstrate that social policy is not a peripheral or public relations practice, but a strategic pillar of sustainable and values-based business action. Its integration is not merely a moral obligation, but a necessary condition for the long-term resilience, social acceptance, and institutional legitimacy of businesses.
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