Η σημασία των logistics στη στρατηγική των επιχειρήσεων

Κρέκα, Αλίκη

The importance of logistics in business strategy

Master Thesis

Author

Κρέκα, Αλίκη

Date

2026-02

Abstract

This thesis explores the critical role of Logistics and Supply Chain Management in the modern business environment, focusing on their strategic importance for sustainable development and enhancing business competitiveness. Through a multi-layered analysis, the study investigates both the theoretical foundations and practical applications of logistics, highlighting their potential as a driver of innovation, differentiation, and operational excellence. The first chapter presents the core concepts, types, and functions of logistics, along with a historical overview of their evolution and their relationship with the supply chain. The second chapter focuses on the concept of business strategy, its fundamental levels, and key strategic management tools, such as PESTLE analysis, SWOT analysis, and Porter’s Five Forces. Moreover, it examines the contribution of logistics to achieving a sustainable competitive advantage. The third chapter analyzes the integration of logistics into business strategy. It highlights best practices and strategic approaches that improve logistics efficiency, while also emphasizing the role of emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, and Data Analytics. The fourth chapter presents an in-depth case study of the multinational company IKEA. By examining its business model, supply chain structure, and use of innovative technologies, the study illustrates how logistics are strategically leveraged to achieve efficiency, sustainability, and differentiation. Special attention is given to the use of ERP, WMS, automation systems, and green logistics practices, as well as the company's transition to e-commerce and last-mile delivery solutions. The thesis concludes by confirming that the strategic design and integration of logistics constitute critical success factors for businesses. Finally, it provides practical insights and lessons that can be adopted by other companies seeking to strengthen their strategic position in an increasingly dynamic and competitive market landscape.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/18863

Collections

Τμήμα Οικονομικής Επιστήμης

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα