Ανάπτυξη e-shop με προσωποποιημένες δυνατότητες και συστάσεις προϊόντων - backend

Χριστοφόρου, Αντώνιος

Development of an e-shop with personalized features and product recommendations - backend

Master Thesis

Author

Χριστοφόρου, Αντώνιος

Date

2025-11

Abstract

This thesis focuses on the development of an online store that leverages personalization technologies to enhance the user experience. Product recommendation techniques and personalized services are integrated and tailored to each customer's needs and preferences. By analyzing user behavior and data, the system provides relevant suggestions with the ultimate goal of increasing customer satisfaction and loyalty. The results indicate that implementing personalization systems plays a crucial role in differentiating the online store and boosting its commercial performance.

Postgraduate Studies Programme

Προηγμένα Συστήματα Πληροφορικής - Ανάπτυξη Λογισμικού και Τεχνητής Νοημοσύνης

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/18684

Collections

Τμήμα Πληροφορικής

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα