Ψηφιακός μετασχηματισμός στον ξενοδοχειακό κλάδο Ελλάδος
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Ψηφιακός μετασχηματισμός ; Ξενοδοχειακή βιομηχανία ; Τουρισμός ; ΕλλάδαAbstract
In the global context of tourism, digital transformation has become imperative, reshaping
traveler behaviors and expectations. Key trends such as artificial intelligence, blockchain,
data analytics, and the Internet of Things (IoT) have emerged as powerful drivers of change.
Greek hotels have embraced these technologies to streamline operations, personalize guest
services, and foster sustainability.
The thesis delves into the building blocks of digital transformation, emphasizing the critical
role of leadership, strategy, and organizational culture. It examines various forms and types
of digital transformation in the tourism sector, including big data warehousing, business
intelligence, digital marketing, chatbots, robots, hotel kiosks, and virtual reality. Additionally,
it scrutinizes the impact of the political, economic, social, technological, legal, and ecological
environments on digital initiatives within Greek hotels.
The future prospects for Greek hotels lie in their ability to meet the rising expectations of
travelers for personalized and contactless experiences. Adherence to data privacy
regulations, cybersecurity measures, and sustainable practices are essential. Cultivating a
culture of digital readiness and adaptability is key to long-term success.
As Greek hotels embark on their digital transformation journey, they are poised to
contribute to the growth of the tourism industry and the country's economic prosperity. This
thesis serves as a comprehensive guide, offering insights and recommendations to navigate
the evolving landscape of digital transformation in the Greek hotel sector.