Η διαχείριση καινοτομίας ως στρατηγικός πυλώνας για την ανάπτυξη επιχειρήσεων
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Keywords
Καινοτομία ; Στρατηγική ; Ανάπτυξη επιχειρήσεων ; Διαχείριση καινοτομίας ; Ηγεσία ; Βιωσιμότητα ; Ευέλικτες μεθοδολογίες ; Στρατηγική ανάπτυξη ; Innovation management ; Leadership ; Sustainability ; Agile methodologies ; Strategic growth ; Innovation ; Strategy ; Business developmentAbstract
Innovation management is a vital strategic driver for organizational growth, competitiveness, and sustainability in today’s dynamic global market. Through structured processes, leadership support, and a culture that fosters creativity and collaboration, companies can transform ideas into impactful solutions. Key methodologies such as design thinking, agile and lean frameworks, and knowledge management tools facilitate innovation by aligning efforts with customer needs and enabling rapid experimentation. Leadership styles that empower employees and encourage risk-taking are crucial for overcoming barriers like fear of failure and resistance to change. Emerging trends such as AI-driven innovation and globalization significantly reshape how organizations innovate, presenting both opportunities and challenges that require ethical governance and adaptable strategies. Case studies from Greece and internationally illustrate these principles in action: Mytilineos S.A. leverages innovation to lead in sustainable energy; Greek SMEs benefit from targeted innovation support programs that enhance competitiveness; Birla Carbon fosters an employee-driven culture of innovation leading to operational efficiencies. Together, these examples and frameworks highlight the importance of embedding innovation management deeply within organizational DNA to drive continuous improvement, foster inclusive collaboration, and deliver measurable financial and societal value. In confronting future challenges such as climate change, technological disruption, and evolving consumer expectations, innovation management remains the ultimate catalyst for resilience, progress, and sustainable growth.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
103Language
GreekCollections
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Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα