SaaS influencer marketing πλατφόρμα
Influencer marketing saaS platform
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Keywords
SaaS πλατφόρμα ; React.js ; Flask ; MongoDB ; AWSAbstract
The rapid expansion of influencer marketing has dramatically increased the volume and complexity
of the tasks required to search for, select and manage content creators. More than half of influencer
managers still rely on manual procedures and scattered tools, resulting in dozens of work hours and
a higher likelihood of errors. This thesis presents a comprehensive Influencer-Marketing SaaS
platform that unifies the entire campaign life cycle in a single web environment. It is built with React
for the frontend, Flask for the backend, MongoDB for structured data storage, AWS S3 for media
management and Flightcontrol (an AWS wrapper) for hosting. The solution’s competitive edge is an
AI-powered creator-to-product matching algorithm, implemented with the GPT API and vector
searches, through which the influencer manager can describe in natural language either the ideal
influencer or the product to be advertised, and within seconds a list of the most suitable creators is
produced.
Department
Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα ΠληροφορικήςNumber of pages
42Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα