Ψηφιακό φαρμακευτικό μάρκετινγκ μέσω της ευαισθητοποίησης του κοινού
Digital pharmaceutical marketing through public awareness
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Keywords
Φαρμακευτικό μάρκετινγκ ; Μάρκετινγκ ; Φαρμακευτικός τομέας ; Υγεία ; Ψηφιακά μέσα ; ΨηφιοποίησηAbstract
Digital pharmaceutical marketing in Greece has made significant progress in recent years, influenced by global trends and the rapid development of digital technologies. Pharmaceutical companies are increasingly investing in digital platforms to promote their products and communicate with healthcare professionals. The adoption of tools such as websites, social networks and mobile applications has now become common practice, enabling more personalized and more targeted marketing campaigns.
However, these companies face challenges due to the strict regulatory framework governing the advertising and promotion of medicines in Greece. To cope, they focus on educating and raising awareness among healthcare professionals and consumers about new digital tools and technologies.
Key principles of digital pharmaceutical marketing include creating educational content through blogs, webinars, and e-books as well as collaborating with influencers such as doctors and pharmacists who have a strong presence on social networks. These tactics enhance product visibility and credibility.
Future perspectives include further developing innovative digital platforms and enhancing the use of artificial intelligence and machine learning to analyze data and develop more efficient marketing strategies. In summary, digital pharmaceutical marketing in Greece is on a dynamic evolutionary path, with pharmaceutical companies investing in innovations and consumer education, aiming to improve the communication and efficiency of their campaigns.