Στρατηγικός σχεδιασμός τουριστικού προϊόντος νομού Λάρισας
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Keywords
Προβολή ; Προώθηση ; Τουριστικό προϊόν ; Περιφέρεια Θεσσαλίας ; Περιφερειακή Ενότητα Λάρισας ; Στρατηγικός σχεδιασμός ; Αειφόρος ανάπτυξη ; Τουριστική ανάπτυξη ; Βιώσιμος τουρισμός ; Εναλλακτικός τουρισμόςAbstract
Tourism is the heavy industry of the Greek economy as its contribution is particularly significant both in terms of growth and contribution to macroeconomic figures (employment, GDP, investment, income). The country's tradition of tourism has its roots in antiquity, and early on, when the authorities realized its contribution, they focused on this area. Tourism contributes directly to local development and indirectly to the country's development, by stimulating employment, increasing consumption and improving household incomes. However, it is useful to note that in Greece tourism is plagued by seasonality, which restricts the activity horizon of individuals. For this reason, it is necessary to promote alternative forms of tourism, which will further enhance the Greek beauty and potential of the country, prolong the tourist season and promote tourism in the light of sustainable, sustainable development and protection environment. With this in mind, we focused on the Regional Unit of Larissa to highlight its tourism product through a strategic combination. To this end, we conducted a research in the area to identify its strengths and weaknesses and the threats and opportunities that exist. In this way it would be easier for us to devise the strategic planning of marketing the tourist product of Larissa and to disseminate it to foreign markets in order to attract more visitors / tourists.
Keywords: Promotion, Tourism, Tourism Product, Region of Thessaly, Regional Unit of Larissa, Strategic Planning, Sustainable Development, Tourism Development, Sustainable Tourism, Alternative Tourism.