Ψηφιακός μετασχηματισμός. Η εμπειρία του πελάτη

Γεωργιόπουλος, Γεώργιος

Digital transformation. The customer experience

Master Thesis

Author

Γεωργιόπουλος, Γεώργιος

Date

2023-11

Abstract

The widespread phenomenon known as digital transformation has radically changed business practices in various sectors, both commercial and governmental. Digital transformation refers to the use of digital technology in a strategic way to improve business operations, customer satisfaction and achieve competitive advantage. It is vital to understand the historical background and the various technologies that support this transition. Some of these technologies include blockchain, social media, artificial intelligence and virtual reality, cloud computing, big data, the Internet of Things. The revolution brought about by digital technology has led to a major paradigm shift in both business and management. Private companies are investing in programmes aimed at digitising services, promoting entrepreneurship and assessing levels of digital maturity. Increasingly, public sector organisations are turning to digital technology to deliver more efficient public services. The roll-out of COVID-19 has accelerated the implementation of digital solutions in both the public and private sectors, demonstrating the critical role that technology plays in responding to emergencies. The evolution of customer experiences has been greatly aided by the development of various technologies. The expansion of e-commerce has been unprecedented, providing customers with not only convenience but also a wide range of choices. Accessibility and security of banking services have been prioritised as the industry has moved towards making them more user-friendly. Telemedicine and other forms of remote monitoring have improved the level of healthcare, making it easier for patients to receive personalised attention. Although digital technology has the potential to bring about radical changes, there are still barriers to overcome. There is much concern about cybersecurity and the high cost of data breaches in the cloud. In the context of doing business in Greece, it is necessary to address difficulties that are unique to the country's economic climate. Digital innovation is at the forefront of improving consumer experiences in the age of the digital revolution. In order to fully harness the potential of digital transformation, companies and public organisations will need to continue to adapt to the ever-changing technological environment. By embracing these changes, businesses can guarantee that the experiences they provide to their customers are not only better but also adapted to the demands of the current era.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15921
http://dx.doi.org/10.26267/unipi_dione/3343

Collections

Τμήμα Οικονομικής Επιστήμης

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα