Στρατηγικές μάρκετινγκ για το ηλεκτρονικό εμπόριο των second hand ρούχων : η περίπτωση του Revibes
Marketing strategies in the second-hand clothing e-commerce : the case of Revibes
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Keywords
Μόδα ; Βιωσιμότητα ; Second hand ; Vintage ; Fashion ; SustainabilityAbstract
In the current study, we present a comprehensive marketing plan for the Revibes application,
an application operating in the second-hand fashion market. In this context, a detailed analysis
of the market and competition is conducted in order to subsequently identify the points at which
our application can differentiate itself. The market is segmented, and the target market is
defined, focusing on demographic, geographic, psychographic, and behavioral dimensions.
Additionally, detailed buyer personas are created, each of which has unique needs.
The marketing strategy was developed according to the SMART framework, creating Specific,
Measurable, Achievable, Relevant, and Time-bound goals. Furthermore, a comprehensive
analysis of the marketing mix was conducted.
A key part of the marketing strategy included online marketing tactics, which incorporate
search engine optimization (SEO) strategies, content marketing, social media marketing, and
email marketing. Each of these strategies was designed to optimize user experience, user
engagement, and conversion rates on the platform.
The work concludes with an implementation plan, providing a detailed timeline and scheduling
for resource allocation. Finally, to monitor and measure the success of the marketing strategies,
key performance indicators (KPIs) are defined.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
82Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα