Οδοντοτεχνικό marketing-management οδοντοτεχνικού εργαστηρίου

Ασπρούδη, Γεωργία

Dental marketing-management dental laboratory

Master Thesis

Author

Ασπρούδη, Γεωργία

Date

2023

Abstract

The elements of administration and management in the context of the course and management of companies are undoubtedly central parameters, regarding the issue of their best possible organization. The latter, after all, is of great importance, in terms of ensuring the best and safest possible course of business, both now and in the future. Business administration, in combination with management, is a valuable tool, which can ensure that any problems and challenges that a business may face. Challenges that may be related, both to its internal problems and issues, as well as to its external environment (financial crisis, lack of specialized staff in the labor market, liquidation problems in the market). On the other hand, business administration, as well as management, is based on a set of different specific principles. After all, this is a field on which a framework of theoretical approaches had already begun to emerge almost centuries ago. Approaches, which in fact had been used over time in order to organize the various operations around the world. Of course, at the same time it is possible to take into account, at this point, the fact that there has always been a variety of approaches, regarding administration and management. That is, approaches which, at the same time, may be compatible with different types of businesses and with different types and varieties of products, different categories of buying public, etc. Apart from all the above, it is also indicative that a central component here is the one that has to do with the field of contact of a company with the wider consumer public. This includes information about marketing. The latter in particular is related to components, such as the ways of approaching and attracting consumers or the process of promoting a company's products with specific ways and mechanisms, such as, for example, advertising.

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

105

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15753
http://dx.doi.org/10.26267/unipi_dione/3175

Collections

Τμήμα Οικονομικής Επιστήμης

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα