Η επίδραση της εικονικής πραγματικότητας στον μεσιτικό κλάδο : μελέτη περίπτωσης για την ελληνική μεσιτεία
The effects of virtual reality on the real estate industry : a case study of Greek real estate
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Keywords
Εικονική πραγματικότητα ; Εμβύθιση ; ΜεσιτείαAbstract
The specific thesis concerns the investigation of the effects of the application of Virtual Reality in the Greek real estate sector to optimize the presentation of real estate properties. The positive and negative dimension of enriched real estate sector in Greece with virtual tools is approached. These are already used at an international level for the formation of spatial representation, in which the interested person can be immersed, that is through a tool that creates a misleading impression of viewing, similar to the realistic visit to the physical space. For familiarization with the topic, the corresponding background of the conceptual approach to Virtual Reality, as well as its general and specific applications, is provided. This point constitutes acquaintance with both the term and the function so as not to be confused with other related fields of spatial representation. In order to approach the advantages and disadvantages of virtual spatial interaction, the method of drawing conclusions from experiments in a statistical sample is used. That is the exposure of individuals to a visual and kinetic stimulus of a virtual tour to a property for a short period of time through equipment. Afterward, questionnaires are distributed to the statistical units to examine critical responses regarding satisfaction or dissatisfaction with the experience. The results are recorded and analyzed to present a percentage impression of the implementation of the virtual tour by a real estate agent within the virtual property. The above findings will be related to the theoretical background, in order to elucidate the acquired and the concerns of this method to understand its imprint in greek real estate sector. Finally, optimization proposals will be recorded with the aim of providing a thorough proposal for its use to greek real estate agents and their clients.