Παράγοντες που επηρεάζουν τη δημιουργία ανταγωνιστικού πλεονεκτήματος στο ξενοδοχειακό κλάδο : μελέτη περίπτωσης για καταλύματα στη Μύκονο
Factors affecting the creation of competitive advantage in the hotel industry : a case study on a hotel in Mykonos
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Keywords
Competitive advantageAbstract
This thesis was written by Maria Petraki as part of the "Project Management and Product Development" postgraduate program at the University of Piraeus in Athens, under the supervision of Mr. Kostopoulos Konstantinou, the postgraduate program's lecturer. Since rivalry among hotel businesses continues to escalate, it is vital in today's highly competitive business contexts to examine the elements that will lead a firm to its desired aim of competitive advantage, so boosting its effectiveness and, by extension, its success.
The purpose of this thesis is to examine the contribution of human resources to the competitive advantage of lodging as well as its impact on the quality of service delivery. This research will investigate how people, i.e. the employees of a tourism company, create a competitive advantage for the organization, given that they perform both front office and back office duties and effectively represent the company, and to what extent service quality alone guarantees competitive advantage. The present study is qualitative and its data were acquired through interviews with the staff of the under investigation accommodation (X Villas). It should be noted that research indicates that human resource management is essential to developing a competitive advantage, and hospitality businesses are relying on their employees more than ever to help them stand out in a crowded marketplace by developing and implementing a strategy that focuses on continuously delivering exceptional value to their customers.
The first chapter provides a brief historical review of tourism phenomena and the evolution of tourist accommodations before discussing the significance of the tourism industry to the national economy and its external and internal environment. The second chapter examines the idea of competitiveness in both a general and tourism- specific context. After differentiating between destination competition and hotel sector rivalry, the relevant causes for each are investigated. Next, the idea of competitive advantage, its attainment techniques, and its determinants are discussed. The third chapter describes the approach used for the research. As a conclusion, the last chapter analyzes the significance of human resources and service delivery through the Case Study at X Villas lodging in Mykonos, as well as the findings of the research.
Postgraduate Studies Programme
Βιομηχανική Διοίκηση και ΤεχνολογίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Tμήμα Βιομηχανικής Διοίκησης και TεχνολογίαςNumber of pages
58Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα