Metaverse's features and capabilities : transforming the airline’s marketing strategies
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Keywords
Metaverse ; Metaverse airlines ; Metaverse marketing ; Metaverse tourism ; Airlines marketingAbstract
The aim of this postgraduate dissertation is to present the role of metaverse in airlines marketing strategies. To fully understand how metaverse will change future marketing approaches in airlines, first one needs to comprehend what is metaverse, metaverse’s features and capabilities. Metaverse is a concept still in its infancy; therefore, the research about how metaverse will transform airline marketing strategies is still in process. The first chapter of the thesis is giving a definition of the metaverse. This chapter also explains what web 3.0 and its advantages, and disadvantages. In the end of the chapter, the impact of pandemic on tourism and airline industry, and some real examples of metaverse technology in the aviation sector are presented as well. The next chapter ‘Metaverse’ studies metaverse’s features and capabilities of metaverse as well as the risks and challenges in a more detailed analysis. Furthermore, the chapter ‘Metaverse Tourism’ presents metaverse technology in the tourism industry and how this will have an impact on tourism operators and the travel experience. However, the main question of this thesis remains to understand how metaverse technology can integrate with airline marketing strategies. The chapter ‘Metaverse Marketing & Airlines” explains digital marketing practises in airlines, loyalty programmes, and what defines quality of service in the aviation sector. Then how metaverse will change and improve airline’s digital marketing practices as well as potential risks and challenges from adopting such technologies in company’s marketing strategies. Last, the research context includes future suggestions for research purposes, research limitations, and conclusions.
Postgraduate Studies Programme
MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ ΤουρισμούDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
82Language
EnglishCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα