Στρατηγικό μάνατζμεντ & διοίκηση ολικής ποιότητας: μελέτη περίπτωσης Montelez International - Σοκολατοποιΐα Παυλίδης
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Keywords
Στρατηγικό μάνατζμεντ ; Στρατηγική ανάπτυξης ; Τεχνικές διοίκησης ολικής ποιότητας ; Στρατηγική διοίκηση ολικής ποιότηταςAbstract
The dissertation was created in order to connect two types of Management, Strategic
Management and Total Quality Management. Strategic Management was analyzed and
the way in which it enables companies to grow and evolve in the industry in which they
operate. Then special emphasis was placed on Total Quality Management. Emphasizing
the historical development of this administration and how it emerged as important for the
development of the company. All the techniques that exist and are used by companies,
from those that exist since the early 1920s to the most modern techniques that have been
developed recently, were thoroughly analyzed. Then special attention is paid to the
benefits offered to companies by Total Quality Management, which vary. Here are some
ways in which an effective partnership can be achieved. More specifically, Strategic
Management is considered a key action for the business. In the event that the company
wishes to integrate Total Quality Management into its operations, in order to do so
effectively it is required to be included within the Strategic Management. This needs to
be done in order to implement Total Quality Management in the best way. Finally, the
case study for the multinational company Montelez Int. and its subsidiary Chocolate
Pavlidis. The whole historical background of the Pavlidis factory is described, which is
the first Greek factory that started to produce chocolate products. Then the whole business
environment is detected, both internally and externally. Finally, all the quality techniques
applied by the Montelez company and the Pavlidis factory are mentioned.