Στρατηγικό μάνατζμεντ & διοίκηση ολικής ποιότητας: μελέτη περίπτωσης Montelez International - Σοκολατοποιΐα Παυλίδης

Τσόρβα, Αικατερίνη

Master Thesis

Author

Τσόρβα, Αικατερίνη

Date

2022-02

Abstract

The dissertation was created in order to connect two types of Management, Strategic Management and Total Quality Management. Strategic Management was analyzed and the way in which it enables companies to grow and evolve in the industry in which they operate. Then special emphasis was placed on Total Quality Management. Emphasizing the historical development of this administration and how it emerged as important for the development of the company. All the techniques that exist and are used by companies, from those that exist since the early 1920s to the most modern techniques that have been developed recently, were thoroughly analyzed. Then special attention is paid to the benefits offered to companies by Total Quality Management, which vary. Here are some ways in which an effective partnership can be achieved. More specifically, Strategic Management is considered a key action for the business. In the event that the company wishes to integrate Total Quality Management into its operations, in order to do so effectively it is required to be included within the Strategic Management. This needs to be done in order to implement Total Quality Management in the best way. Finally, the case study for the multinational company Montelez Int. and its subsidiary Chocolate Pavlidis. The whole historical background of the Pavlidis factory is described, which is the first Greek factory that started to produce chocolate products. Then the whole business environment is detected, both internally and externally. Finally, all the quality techniques applied by the Montelez company and the Pavlidis factory are mentioned.

Postgraduate Studies Programme

MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

174

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/14196
http://dx.doi.org/10.26267/unipi_dione/1619

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα