Επιχειρηματικό σχέδιο για τις υπηρεσίες μάρκετινγκ εγγύτητας
Business plan for proximity marketing services
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Keywords
Business plan ; MarketingAbstract
NextDoor, is a group of people based in Athens and aspire to change the traditional way of shopping. The main purpose of the company is to close the gap between e-commerce and physical stores. Next Door's mission is to enable retailers to receive more customer traffic
The company's main service will help retailers reach end customers through proximity marketing technology and personalized offers. Key features include price comparison, promotional campaigns to retailers through customers and product availability.
On the other hand, very important for this determination was the analysis of the budget spent per reported category. Another department, which is really important for the company, is the number of SMEs in Greece that will have the role of intermediary between customers and retailers.
In terms of competition, the company model focuses on the business model of competitors and whether it supports vertical applications for desktops or mobile devices and horizontal real-time marketing activities or asynchronous marketing. The business model of NextDoor does not exist in the Greek market. There are only a few competitors with some similar functionality without covering the business model of the NextDoor application.
The company has a huge competitive advantage in terms of economies of scale and efficient use of available resources. Investing in cloud solutions will also provide high availability and business continuity.
Postgraduate Studies Programme
Βιομηχανική Διοίκηση και ΤεχνολογίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Tμήμα Βιομηχανικής Διοίκησης και TεχνολογίαςNumber of pages
52Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα