Η εισαγωγή πρακτικών εταιρικής κοινωνικής υπευθυνότητας (CSR) σε επιχειρήσεις: μελέτη περίπτωσης

Κιουμουρτζίδη, Φανή

Master Thesis

Author

Κιουμουρτζίδη, Φανή

Date

2020

Abstract

The aim of this thesis was the study of the corporate responsibility actions of Greek companies, through the study of the CSR actions of the companies of the pharmaceutical industry in Greece. The sample of the research consisted of the members of the Panhellenic Association of Pharmaceutical Industry. For the purposes of the thesis, a qualitative research method was employed, through the collection of data from the companies’ websites and their published CSR reports, where available. The analysis of the data showed that a large number of companies (about 45% of the sample) do not provide information regarding their CSR actions on their websites, leading to the conclusion that they do not engage in CSR actions. Further, it occurred that many of the companies referred to a CSR policy and to the implementation of CSR actions, without providing information about the type of actions or the way of their employment. The third result of the research referred to the fact that most of the companies of the sample engage in CSR actions that are oriented towards the society, especially towards the environmental protection. The number of companies that engage in CSR actions oriented towards their employees or their customers was quite smaller. Finally, the analysis showed that only few companies have developed an integrated CSR policy. On the other hand, more companies choose to express their corporate responsibility through donations or sponsorships to non-governmental organizations, public benefit institutions, educational institution etc.

Postgraduate Studies Programme

MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

105

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/13440
http://dx.doi.org/10.26267/unipi_dione/863

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα