Ιατρικός τουρισμός και digital marketing
KeywordsMedical tourism ; Digital ; Healthcare ; International treatment ; Foreign patients ; Elective tourism
This research studies and analyzes the concept of medical tourism, marketing and digital marketing associated with it. Tourism has become more and more widespread over the last half century, with attitudes towards tourism and its impacts having changed. Also, medical tourism is a term enhanced by the rapid growth of an industry where people from all over the world travel to other countries to receive medical, dental and surgical care while touring, vacationing and enjoying the sights of the countries who are visiting. Continuing, research also analyzes social media marketing can simply be defined as the use of social media channels to promote a company and its products.