Ανάπτυξη νέων προϊόντων καταναλωτικής πίστης - μια διερευνητική μελέτη
The development of new products of consumer credit - an exploratory study
Modern market conditions and competition require strong effort for the creation of new products, a fact that is confirmed by the high numbers of new products that are constantly being recorded. Innovative strategies are required for the success of new products, as all products sooner or later come to the stage of saturation causing a reduction in profit. Thus, any company that is interested in staying competitive and profitable must constantly present products that perform better and are of higher quality compared to the competition. The same process applies to the banking sector as well. This assignment, examines the process of new product development and in particular the process of developing new consumer credit banking products. The first part of the dissertation analyzes existing theory on new product development process and its application in the field of consumer credit products. The second part presents the diagnostic research that took place before and during the financial crisis period in Greece focusing on the development of consumer credit products. Finally, data from the two aforementioned time periods are compared and the results of the comparative analysis are presented in detail along with suggestions for further investigation of the matter.