Ανάπτυξη νέων προϊόντων καταναλωτικής πίστης - μια διερευνητική μελέτη
The development of new products of consumer credit - an exploratory study
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Abstract
Modern market conditions and competition require strong effort for the creation of new
products, a fact that is confirmed by the high numbers of new products that are constantly being
recorded. Innovative strategies are required for the success of new products, as all products
sooner or later come to the stage of saturation causing a reduction in profit. Thus, any company
that is interested in staying competitive and profitable must constantly present products that
perform better and are of higher quality compared to the competition. The same process applies
to the banking sector as well. This assignment, examines the process of new product development
and in particular the process of developing new consumer credit banking products.
The first part of the dissertation analyzes existing theory on new product development process
and its application in the field of consumer credit products.
The second part presents the diagnostic research that took place before and during the
financial crisis period in Greece focusing on the development of consumer credit products.
Finally, data from the two aforementioned time periods are compared and the results of the
comparative analysis are presented in detail along with suggestions for further investigation of
the matter.