Διαχείριση έργων ψηφιακού μετασχηματισμού στον τραπεζικό κλάδο: η διοίκηση της αλλαγής
Κολυβά, Σπυριδούλα - Μαρίνα
The purpose of this master thesis is to present how the evolution of technology is leading the traditional banking institutions to digital transformation and how they are managing this transition. In this context, references are made to the key technologies and innovations for the banking ecosystem, as well as, to the way in which they disrupt the established forces of competition in the banking sector, change the regulatory and institutional framework, and contribute to the progress of digital banking. This outlines the need for digital transformation of traditional banks for their survival. Then, based on the international literature, a study is carried out about digital transformation and manners of its administration, from various approaches, such as that of Project Management and Change Management. Finally, based on the previous literature review, an attempt is made to capture the actions that a traditional bank should focus on to manage the digital transformation holistically and effectively. In summary, the results of the thesis showed that the combination of technologies creates huge opportunities for the development of innovative solutions, services and business models in the banking industry. As a result, the banking industry is disrupted by the introduction of new diversified players, regulatory frameworks are being restructured to secure customers and their data, but at the same time facilitate the development of the banking sector through innovation, and the digital transformation of traditional banks is now an urgent need. Therefore, banks’ response is consider to be carried out with a parallel focus of the transformation on the customer experience, the processes and the business model. While, digital transformation actions and projects should be carried out with a flexible approach, due to the rapid rates of change and the increased complexity. Finally, the role of the bank's human resources, employees and executives, for the completion, adoption and effectiveness of the changes, should not be underestimated and thus the appropriate management actions should be carried out.