Η στροφή των επιχειρήσεων στο διαδικτυακό μάρκετινγκ και η δύναμη του στα πλαίσια της οικονομικής κρίσης
Turn of business into internet marketing and its power in the context of the economic crisis
View/
Keywords
Διαδικτυακό μάρκετινγκ ; Οικονομική κρίση ; Διαφήμιση ; ΕπιχειρήσειςAbstract
The present thesis deals with "The turn of Businesses to Internet Marketing and its Power in the Context of the Financial Crisis" and consists of four chapters. The first chapter analyzes the internet marketing, its definition is given, and a brief historical development is presented. Following are described the distinctions of modern marketing, marketing mix and internet marketing strategies. It is also analyzed the challenges and the opportunities, as well as its advantages and disadvantages, and compares internet marketing with traditional marketing.
The second chapter analyzes the economic crisis and describes the economic crisis in Europe and in Greece. The third chapter gives a brief definition of the business and analyzes businesses in Greece. Moreover, analyzes the impact of the economic crisis on businesses, small businesses and then on Greek businesses and on Greek small and medium-sized enterprises.
In the fourth and final chapter, businesses are analyzed in relation to online marketing. Is described the strategic design of online marketing and online business marketing using social networking. It is also analyzed the effectiveness of internet marketing and describes some research on internet marketing.
At the end of the thesis are the conclusion and the bibliographic references.