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Τσαμουρά, Αντιγόνη

Investigating the future of marketing automation

Master Thesis

Author

Τσαμουρά, Αντιγόνη

Date

2019-02

Abstract

The aim of this diploma thesis is to examine how a company can be driven to use and develop marketing automation which is characterized by great competition and many changes, emphasizing on customer experience as well as his journey. At first the work delves into general concepts and tools of marketing automation. In the next chapter, reference is made to the impact of marketing automation on both small and large businesses. Then, the effect of GDPR on this automation is determined. In addition, the relation between marketing automation and telecommunications is also referred to, and its international use is also enquired into. The project is completed with the presentation of the future of marketing automation. This paper enables the reader to understand how a modern business can grow and increase its budget, aiming at better customer experience. This will be accomplished by evolving through marketing automated processes which in turn lead to increased, faster and easier sales.

Postgraduate Studies Programme

Τεχνοοικονομική Διοίκηση Τηλεπικοινωνιακών Συστημάτων

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Ψηφιακών Συστημάτων

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/11892

Collections

Τμήμα Ψηφιακών Συστημάτων

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